Market overview

At a CAGR of 7.20% from 2022 to 2030, the global oats market is anticipated to grow from an estimated USD 4.8 billion in 2022 to USD 7.8 billion by 2030.

As a large portion of urban residents face medical issues and lead unhealthy lifestyles, there has been a clear shift toward healthy and nourishing morning breakfast choices, which has led to growth in the oats market size. Oats are high in nutrients, protein, fibre, vitamins, and carbohydrates, making them an excellent breakfast solution for both working adults and everyday customers.

Oats come in a wide range of flavours and kinds, giving customers a huge selection to select from based on their preferences. Wider flavour ranges and alternatives result in a larger customer base, which is one of the major drivers of the expanding oats market.

Many working professionals often choose convenient and quick breakfast solutions that provide adequate nutrition while also being simple to prepare. Many top brands took advantage of this opportunity by introducing instant oats or quick oats sections. Because these instant oats are rolled extra thin and milled finer, the cooking time is significantly reduced. Quaker Oats market overview  Company was the first to introduce instant oats to the industry.

Regional Analysis

With an overall domestic market of 7,450 metric tonnes, the European region dominates the worldwide oats industry. Besides that, the European territory is one of the massive oat-producing nations with significant international commodity exports.

North America will be the second-largest consumer of 4808 metric tonnes in 2021. Consumers in the North American region prefer sweetened cereal with milk over oatmeal, which reduces their requirement for oats.

The Russian Federation came in second, with an overall consumption of 4,400 metric tonnes. Russia is one of the top oatmeal consumers. And it is anticipated to be a dominant player by 2029.

As oats become more common as a breakfast choice in Asia Pacific, 1025 metric tonnes of production is anticipated to grow rapidly.

Market Segmentation

Wholegrain oats controlled the oats product category by type, with the breakfast cereal business expanding at a CAGR of 3.38% due to the increased incorporation of non-processed whole-grain cereal choices.Other forms of oats include rolled oats, which are commonly used in livestock feed and skincare products.

Animal feed is the most important application sector of the worldwide oats market, as wrapped and segmented oats are utilised as fodder for livestock and farm animals. This is the most widely used livestock feed in the world. Oats make up 50–70% of the grain mix used to feed cattle due to their high nutritional value and low cost.

Key Players

The key players in the market are The Quaker Oats Company (U.S.), Blue Lake, Milling Pty Ltd (Australia), Grain Millers Inc. (U.S.), Morning Foods Ltd (U.K.), General Mills Inc. (U.S.), Avena Foods Limited (Canada), Richardson International (Canada).

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