Going for an interview can be a nerve-racking digital marketing for online courses experience, especially if you're going for a new type of job and aren't completely confident in your skills.

As the demand for skilled digital marketers continues to grow, there’s also a lot of competition out there for roles with great prospects and benefits so it’s worth putting time and energy into doing the best you can to get that interview right.

But when preparing for a digital marketing interview, there are things you can and should do to get yourself ready, as well as a few things to definitely avoid. Plus, many interviews now take place online which adds a new dimension to the interview process (here's an article for some great online interview tips).

Let’s find out some of those important don’ts that you should keep in mind during an interview to ensure that you pass with flying colors to make it to the next round.

“The interview is a case of make or break. It’s there for you to really shine and really highlight what your skills are. So preparation is going to be key.”

Eimear Walsh, Managing Partner of Alternatives a Director of the Brightwater Group

1) Don’t be ignorant about the company

Just as companies want people who are passionate and driven, they also want team players who care about the growth and success of their company. It’s up to you to not only show knowledge about the company but also a passion for what it does.

By researching before the interview, you can demonstrate why your goals and skills are in line with what the company wants to accomplish and show that you’re a candidate who can help them achieve their goals.

“Research the company and look at the location or locations the company is in. Look at the functions and products and services that they offer. Look at the website, the industry-pulled publications, and all social media. Do a complete review of what this company is all about," says Eimear Walsh, Managing Partner of Alternatives and a Director of the Brightwater Group in our recent webinar.

Remember that the interview isn't just about the interviewer learning about you: it’s also about you demonstrating what you know about the company and why you're a good fit.

2) Don’t be Vague

They say the devil is in the details, and while you should try your best not to ramble in your interview, you should also make an effort to provide enough detail about your experiences, knowledge, and skills so the interviewer will get the full picture of your abilities.

“If you've been shortlisted for an interview, chances are on paper, the company feels you're a really great fit for the role,” says Walsh. “Where people fall down short is limited answers. What I mean by that is not using examples to flesh out answers, not giving different scenarios or talking through an example of what you achieved, how you maybe overcame an issue with a colleague, or maybe how you reached a deadline quicker, whatever it might be.”