When you start a beauty business, you have to decide whether to sell wholesale beauty products, directly to customers, or both.
Wholesale (sold to a third party or retailer at a lower price and then sold to its own customers) may sound daunting at first.

How do you find a retailer? How do you price your wholesale beauty products? How do you work with retailers?

When you build your wholesale beauty products, you can choose to sell your products wholesale.
But it's worth knowing its context! wholesale beauty products can help you expand your brand and sell more.
Here are our suggestions on how to successfully sell your wholesale beauty products:

Start wholesale
When you sell wholesale, you must store enough products to be available when retailers need them. This requires higher start-up capital.
You must also find ways to make your beauty brand stand out - after all, your wholesalers may not be as concerned about selling your products as you are.
Well designed packaging, eye-catching colors and simple, but professional labels will help your wholesale beauty products become popular on the shelves.

Wholesale pricing
Wholesale gives you the opportunity to sell a large number of products and expand your customer base, and you will get smaller profit margins.

Working with retailers
Cooperation with retailers requires follow-up, persistence and commitment. When you approach retailers, your goal is to form long-term relationships!

Before you approach retailers, you should take some time to investigate them to make sure they are suitable. Find out if they have a similar brand to your company. Are their target markets the same? Can the products they sell supplement your products?
For example, if your beauty brand focuses on natural products and recyclable packaging, you will want to find a retailer that also cares about the environment.

Where to find retailers
You can find retailers in many places. Visiting merchants in person is a good way to build networks and find retailers.
Other ways to find retailers include attending trade shows, contacting sales representatives, and contacting the boutique catalog.
Never underestimate the power of social media! You can find retailers that match your brand online.

Take full advantage of trade shows
Trade shows are a great way to meet retailers who are already looking for new companies.
Before the exhibition, prepare your materials so that you can be an attractive booth. Think about what incentives you can offer buyers when you are there. Create a sample pricing table to share with retailers.
You also need to have an information collection system to follow up. Be sure to set aside time for follow-up communication with the people you meet!
Failure to respond does not necessarily mean that they are not interested in your product. They may just be too busy or ignore your information. It is lasting!