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How do fast-food chains balance offering value for customers with maintaining profitability in their pricing strategies? | #subway menu prices

How do fast-food chains balance offering value for customers with maintaining profitability in their pricing strategies?

How do fast-food chains balance offering value for customers with maintaining profitability in their pricing strategies?

Ultimately, each fast-food chain crafts its pricing strategy to align with its brand identity, target audience, competitive landscape, and overarching business objectives. The key lies in striking a balance between profitability, consumer value perception, and market competitiveness within