Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (brands or businesses) pay marketing companies (publishers or affiliates) when a specific action is completed. This action could be a sale, a lead, a click, or another measurable metric. The key aspect of performance marketing is the emphasis on measurable and trackable results. It encompasses various online marketing channels and strategies, including paid advertising, search engine marketing (SEM), social media advertising, and more.
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