According to IMARC Group latest report titled “Location Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on location analytics market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global location analytics market size reached US$ 19.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 53.2 Billion by 2028, exhibiting a growth rate (CAGR) of 17.4% during 2023-2028.
What are location analytics?
Location analytics uses location data to gain insights into business performance, customer behavior, and other key metrics. It gives businesses and organizations valuable insights into the relationship between location and business performance, enabling them to make data-driven decisions that improve efficiency, reduce costs, and enhance customer experience. Location data can be collected from a variety of sources, including GPS-enabled devices, beacons, and Wi-Fi networks. This data can then be analyzed and visualized to gain insights into patterns, trends, and relationships that can be used to make more informed business decisions. Location analytics has many applications across various industries, including retail, healthcare, transportation, and real estate. For example, in the retail industry, location analytics can analyze foot traffic patterns, optimize store layouts, and target customers with personalized offers based on location.
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What are the growth prospects and trends in the location analytics industry?
The global market is majorly driven by the increasing use of mobile devices and location-based services. In line with this, the rising adoption of Internet of Things (IoT) technology, which generates vast amounts of location data, is significantly contributing to the market growth. Furthermore, the growing need to optimize online-to-offline customer journeys and the expansion of the e-commerce industry is positively influencing the market. Apart from this, the escalating demand for real-time location data for business intelligence and decision-making is catalyzing the market. Moreover, the increasing demand for personalized and context-aware services and advancements in data analytics and visualization technologies are propelling the market. Besides, the rising awareness of the importance of location data in business operations and the growing need for public safety and emergency response organizations to use location analytics for incident management is favoring the market. Additionally, the expansion of smart city initiatives, where location analytics can optimize city planning, transportation, and energy usage, is expected to provide a boost to the market.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Alteryx Inc.
- Cisco Systems Inc.
- Esri
- Galigeo
- Google LLC
- HERE Technologies
- Hexagon AB
- International Business Machines Corporation
- Microsoft Corporation
- Oracle Corporation
- Pitney Bowes Inc.
- SAS Institute Inc.
- Sisense Inc.
- TIBCO Software Inc
Location Analytics Market Segmentation:
Our report has categorized the market based on region, component, deployment mode, location type, application and end use industry.
Breakup by Component:
- Software
- Services
Breakup by Deployment Mode:
- On-premises
- Cloud-based
Breakup by Location Type:
- Indoor
- Outdoor
Breakup by Application:
- Remote Monitoring
- Sales and Marketing Optimization
- Asset Management
- Risk Management
- Facility Management
- Others
Breakup by End Use Industry:
- BFSI
- Healthcare
- Hospitality
- Government
- Transport and Logistic
- IT and Telecom
- Retail and Consumer Goods
- Media and Entertainment
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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