Which model does Salesforce adhere to in order to demonstrate their values?

Salesforce adheres to a model known as the "1-1-1 model" to demonstrate its values and commitment to giving back to society. The 1-1-1 model represents a pledge made by Salesforce to contribute one percent of its equity, one percent of its employee time, and one percent of its product to support non-profit organizations and community initiatives.

Here's a breakdown of each aspect of the 1-1-1 model:

One Percent of Equity: Salesforce commits to donating one percent of its equity to establish the Salesforce.org non-profit organization. Salesforce.org uses the funds generated from this equity donation to provide grants, support educational initiatives, and address various social issues.
One Percent of Employee Time: Salesforce encourages its employees to give back to their communities by providing them with paid time off to volunteer. The company believes that by enabling employees to contribute their skills, time, and expertise to non-profit organizations, they can have a positive impact and drive meaningful change.
One Percent of Product: Salesforce makes its products and services available at no or reduced cost to eligible non-profit organizations through the Power of Us program. This allows non-profits to leverage Salesforce's technology to improve their operations, increase their impact, and advance their missions.

By implementing the 1-1-1 model, Salesforce aims to integrate philanthropy and social responsibility into its core business operations. This model demonstrates the company's commitment to making a difference in the communities it serves, fostering a culture of giving back among its employees, and leveraging its technology to empower non-profit organizations.

It's worth mentioning that since the introduction of the 1-1-1 model, Salesforce has inspired many other companies to adopt similar models and commit a portion of their resources to social causes, contributing to a broader movement of corporate social responsibility.