The global push-to-talk market size stood at USD 12.00 billion in 2019 and is projected to reach USD 25.22 billion by 2027, exhibiting a CAGR of 10.0% during the forecast period. Push-to-talk (PTT) is a communication method that allows users to transmit voice messages over a two-way radio or other communication device. With push-to-talk, the user presses a button to activate the microphone and speak, and releases the button to listen. This is in contrast to traditional two-way radio communication, where users must constantly hold down a button or switch to communicate.
Information Source:
https://www.fortunebusinessinsights.com/industry-reports/push-to-talk-market-100079
Push-to-talk is commonly used in industries such as public safety, transportation, construction, and manufacturing, where reliable and efficient communication is critical. It allows users to quickly communicate with one another without having to dial a phone number or wait for a connection to be established.
In addition to two-way radios, push-to-talk functionality is also available on some mobile phones and messaging apps. For example, some smartphones have a dedicated push-to-talk button or app that allows users to communicate with individuals or groups in real-time.
Top Companies Covered in Push-to-Talk Market are:
- Motorola Solutions Inc. (US)
- Zebra Technologies Corporation (US)
- ATT Intellectual Property (US)
- Verizon Wireless (US)
- Qualcomm Technologies, Inc. (US)
- Harris Corporation (US)
- ICOM Inc. (Japan)
- Kyocera
- Siyata Mobile (Canada)
- ECOM Instruments GmbH (US)
- RugGear (US)
- Telefonaktiebolaget LM Ericsson (Sweden)
- Sonim Technologies (US)
- Simoco (India)
- Airbus DS Communications (US)
Push-to-talk has several advantages over traditional communication methods. It is faster and more efficient, as users can communicate in real-time without having to wait for a connection to be established. It also allows for group communication, which is particularly useful in industries where teams need to coordinate their activities.
However, push-to-talk also has some limitations. It can be difficult to use in noisy environments, as background noise can interfere with the transmission of voice messages. It also requires users to be within range of each other, which can be a limitation in large or spread-out work environments.
Overall, push-to-talk is a valuable communication method that can provide a quick and efficient way for teams to communicate and coordinate their activities.
What does the Report Include?
The market report includes an exhaustive study of several factors such as drivers, restraints, challenges, and opportunities that will affect the growth of the market in the forthcoming years. The report covers regional demographics that include qualitative and quantitative information about the regions that are further divided into nations that are contributing to the growth of the market between 2019 and 2026. Furthermore, the competitive landscape has been discussed in-depth that include information of several players operating in the market. Moreover, information on the adoption of strategies such as merger and acquisition, collaboration, partnerships, and joint ventures by the companies that will drive the growth of the market has been included during the projected horizon.
Drivers and Restraints:
Introduction of Technologically Advanced Products to Drive the Market
Voice communication has evolved drastically over the past decade. Emergence of fully equipped IP-based PTT communication technology over the radio is the testimony to the massive advancement in field of telecommunication. Communication is efficient and instant than ever before and has paved way for the companies to introduce innovative products that are technologically advanced across the globe. For instance, in April 2020, ESChat publicly announced its launch of ESChat broadband PTT service for the TELUS wireless network by completing the formalities of a commercial contract between the two companies that was forged in MAY 2019. Marshall Berkin, Vice President of TELUS, said on the sidelines of the development that the ESChat PTT service would harness the power of instant interaction and compatibility to enable professional group communication safe and reliable for our consumers. He further added, “Our collaboration with ESChat will propel the business to empower the mobile workforces while enabling us to be agile and save costs.”
Furthermore, according to the report, the companies are striving to gain maximum market share by adopting strategies such as signing contracts, joint ventures, and collaboration during the forecast period. For instance, in May 2020, Motorola Solutions announced that it has secured a fresh contract from the Israeli government to deploy new broadband push-to-talk (PTT) solution. According to the tender, the company is expected to provide over 10,000 devices to Israel that are powered by the WAVE Motorola solutions along with installing, operating, and maintaining the PTT communication services. Furthermore, the WAVE technology will boost the efficiency of operations among the government officers and the field personnel.
