Carousel post on Instagram: 9 infallible tips and ideas

The carousel post on Instagram is a trend, regardless of the new network formats. This format is very attractive and can hold the user's attention for longer, bringing more engagement.

In today's post, you will learn what a carousel post is; Click Here some examples and have access to infallible tips on this content format. Save the post in your favourites to have the tips always at hand when writing your posts!

What you will see:

What is a carousel post on Instagram?
Advantages of the carousel post format
4 Carousel post ideas on Instagram
Five tips to Create a good carousel post
1. Make tutorials
2. Illustrate the content
3. Show several products in the same post
4. Try to generate identification with each carousel post
5. Make testimonial posts

What is a carousel post on Instagram?

If you've arrived here, you probably already know what a carousel post is. But if you don't know, we'll explain it to you: a carousel post on Instagram is an interactive post, as if it were a photo album (it is possible to insert up to 10 images in the same post).

To view all the images, the user must move to the side, viewing one at a time. This means that, unlike a post with only one image, the carousel demands an action to view the post completely.

In addition, this process takes longer, which causes the user to stay in touch for a few seconds (or minutes) more with the post and, consequently, with your brand.

By placing the images on a carousel, you can organize them as you prefer and apply filters to all or individually. In addition to the images, you can also make carousels with videos or merge videos and photos in the same post.

Advantages of the carousel post format

More creation possibilities: with up to 10 slides, you can explore creativity and find different ways to attract Instagram users to your account.

More space to enter more information: with this, you can approach the themes more detail and create more complete posts.

Greater engagement: as previously mentioned, carousels usually interact more with the posting because of the attractive look or curiosity.

More points with the algorithm: carousels usually generate many more saves because people save to read and consult later. Adding to the greater engagement, this characteristic contributes to the algorithm delivering your post to more people.

4 Carousel post ideas on Instagram

Now that you know what a carousel post on Instagram is, we have prepared some interesting examples to understand better how they work and get inspired.

Example 1

This Superviral Instagram post is an example of a carousel that draws attention to the feed and encourages the user to move to the side to continue reading.

The post talks about selling on the internet, but the call on the card is different but an impact phrase. Only in the support text is this indicated.

The four steps to put into practice are only on the third card. The user had to go to the side twice until he got to him, which made him stay in the post longer.

Example 2

In this post, in addition to the cover card, each card in the carousel has one of the errors on the list. Finally, HeroSpark took advantage of the post to make a call to action to take the user to the bio link. This shows that the carousel allows you to enter several pieces of information in a single post.

Example 3

This is an example of a very creative carousel, which works precisely from the interaction with the user.

With each card, the Pocket Agency shows how it is possible to manipulate the reader depending on how the content is transmitted: colours, Portuguese errors, and presenting the text in half, among others.

Anyway, this post is an example of how a carousel can be exploited to establish differentiated communication with its audience and impact it.

Example 4

This is an example of a carousel promoting a product, which in this case, is a HeroSpark online event.

On the cover of the post is the name of the event, the date and the theme of the post, which is "See who will be at the event". In the next cards, the names, photos and information about each event's participants were inserted. In the end, another card was inserted inviting people to participate, with other information, such as "online and free event".

Five tips to Create a good carousel post

So, were you inspired? But now, how to start putting it into practice in your business? We have prepared some tips for you to create the perfect carousel; check it out:

1. Make tutorials

The carousel is the best post format for creating small tutorials using images and videos.

With ten images, you have plenty of space to present a very grounded step-by-step and provide quality content for your followers.

2. Illustrate the content

People prefer to read texts accompanied by images than read plain text.

Therefore, create posts with images, illustrations and icons that make reading easier and more fluid.

You don't need to understand much about design (and even less know how to draw) to do this, okay? Tools like Canva make it possible to create incredible carousels for free.

3. Show several products in the same post

If you make separate posts for each product on the same day, you risk tiring the audience. Therefore, create a carousel post, offer a different service on each card, make an interesting caption and take the opportunity to take users to your sales pages from this post.

The tip is to use products or services that are related to impact exactly the audience you want.

4. Try to generate identification with each carousel post

Posts that generate identification are usually the most shared. And that's what you want.

Select common situations in your segment - such as troubles, for example - and add them to the cards in a funny way. This usually brings a lot of engagement.

But it is also possible to escape the humour in this case.

Calls about feelings, thoughts and affections, such as "Are you tired of working with what you don't like?" can bring the identification of many people.

This helps them to read the post and engage with your brand.