According to the latest report by IMARC Group, titled “Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” provides an extensive analysis of the industry, including marketing automation market growth, share, trends, and business opportunities. The report also covers competitor and regional analysis and the latest advancements in the global market.
How big is the Marketing Automation Market?
The global marketing automation market size reached US$ 5.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.0 Billion by 2028, exhibiting a growth rate (CAGR) of 16.2% during 2023-2028.
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Market Overview:
Marketing automation utilizes technology and software to automate repetitive marketing tasks and workflows. It streamlines email campaigns, social media posting, lead nurturing, and customer segmentation, saving time and ensuring consistency. By analyzing customer behavior and engagement, marketing automation systems can deliver personalized content and messages, enhancing customer experiences. This technology aids in lead generation, tracking, and scoring, helping businesses prioritize prospects.
Global Marketing Automation Market Trends:
The global market is majorly driven by the increasing shift towards digital channels. In line with this, the customers expect tailored experiences, prompting companies to leverage automation for targeted content delivery. Furthermore, the rising availability of data requires automated tools to process and leverage it effectively, positively influencing the market. Apart from this, the advanced lead scoring methods demand automation for accurate and timely evaluation, catalyzing the market. Moreover, e-commerce growth drives the need for automated customer engagement and follow-up, propelling the market. Besides, businesses seek automation to optimize resource utilization and reduce manual errors, bolstering the market. Additionally, the increasing competition intensity and the rising regulatory compliance are providing a boost to the market.
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Key Players in the Marketing Automation Industry
The competitive landscape of the industry has also been examined along with the profiles of the key players being:
- Activecampaign LLC
- Act-On Software Inc.
- Adobe Inc.
- Cognizant Technology Solutions Corporation
- Hubspot Inc.
- International Business Machines Corporation
- Oracle Corporation
- Salesforce.com Inc.
- SAP SE
- SAS Institute Inc.
- Teradata Corporation.
Market Segmentation:
Breakup by Component Type:
- Software
- Services
Breakup by Deployment Type:
- On-Premises
- Cloud-Based
Breakup by End User:
- SMEs
- Large Enterprises
Breakup by Application:
- Campaign Management
- Email Marketing
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Others
Breakup by Vertical:
- BFSI
- Retail
- Healthcare
- IT and Telecom
- Government
- Entertainment and Media
- Education
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
- Market Performance
- Market Outlook
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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