The latest report by IMARC Group, titled “Gift Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. The global gift packaging market size reached US$ 22.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.3 Billion by 2028, exhibiting a growth rate (CAGR) of 3.9% during 2023-2028.
Gift packaging is employed to pack gifts in boxes or bags embellished with ribbons and other decorative elements to enhance their aesthetic value. Some commonly available gift packaging materials include gift boxes, ribbons, bows, wrapping paper sheets, sacks, colorful tapes, foam flowers, and bags. These products are available in numerous sizes, shapes, and colors to meet individual needs and preferences. The rising trend of gift-giving on special occasions such as anniversaries, farewells, birthdays, and festivals to express appreciation towards friends, family, and clients is escalating the demand for gift packaging services and products across the globe.
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Gift Packaging Market Trends and Drivers:
The market is primarily driven by the growing trend of corporate gifting for motivating employees and promoting and establishing business relations with clients. In addition, the increasing use of personalized prints owing to their convenience, flexibility, and design possibilities, is contributing to the market growth. Moreover, the widespread adoption of corrugated gift boxes due to their benefits, such as durability, reusability, and attractive appearance, represents another major growth-inducing factor. Besides this, the introduction of eco-friendly packaging solutions, including cloth bags, to address environmental concerns is accelerating the product adoption rate. Along with this, the market is also propelled by the growing popularity of online applications offering gifting services with fast shipping facilities, convenient check-outs, and innumerable payment methods for targeting a larger consumer base. Furthermore, the increasing consumer inclination toward gifting flowers, cosmetic products, electronics, and clothes in appealing packaging solutions with tailored labels is also creating a favorable market outlook.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Ribbons
- Wrapping Papers
- Containers
- Boxes
- Others
Breakup by Material:
- Paper and Paperboards
- Plastic
- Glass
- Others
Breakup by Packaging:
- Primary Packaging
- Secondary Packaging
- Tertiary Packaging
Breakup by Region:
- North America (U.S. Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East Africa
Competitive Landscape With Key Players:
- DS Smith plc
- Ebro Color GmbH
- Hallmark Cards Inc.
- IG Design Group plc
- International Packaging Corporation
- Karl Knauer KG
- Mondi plc
- POL-MAK
- Smurfit Kappa Group plc
- Yama Ribbon Bows Co. Ltd.
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