Did you know that the beauty industry is expected to reach $170 million in revenue by 2021? Most of the revenue will come from the US.

Another study found that nearly a third of beauty buyers prefer to buy beauty products online following the coronavirus outbreak.

This is a great time to learn how to start selling beauty products online and make money.

To launch an online cosmetics business, you need to do more than just set up a website or e-commerce store. You'll need to register your business to maintain legal compliance, get a license, and figure out how to reach out to and attract potential buyers.

Wondering how to get started?
Let's find out.

Six tips on how to start selling cosmetics online
Here are some of the best practices we recommend you follow when starting an online cosmetics business:

1. Obey the law
Before you start selling, you need to choose a business name and legal entity type for your cosmetics company. While registering your business, you should also create the necessary legal documents, agreements, and contracts to avoid future problems.

2. Decide what type of cosmetics business you want to run
When it comes to the online business of the beauty industry, there are many ways to sell cosmetics. You need to finalize a business model that best fits your resources and budget.
Here's a look at the types of cosmetics businesses you can run.
You can create your own beauty brand by making unique makeup and selling it online. It's easy to make products like lipsticks and face oils.
To mass-produce your product, you need to set up a production unit.
Another way to start an online cosmetics business is to buy products from popular beauty brands wholesale, increase profits and resell them online. You can choose to sell locally branded products or natural/organic products.

3. Set up an e-commerce store
You can open an online store on a platform like Shopify, or you can build your own e-commerce site.

4. Know your product inside out
In order to successfully sell makeup and beauty products online, you need to know everything about your products. You should be able to answer any questions a potential customer might have about your product.

5. Conduct competitor research
Know your competitors as well as your target audience. You need to ensure that your products, prices, service quality are better than other online cosmetics companies.
If you want to increase sales and generate more revenue, you need to convince people that your brand is better than others.

6. Promote your beauty products on social media
Forty-seven percent of beauty product buyers primarily use social media to research their purchases, making social media platforms a powerful marketing tool.