IMARC Group has recently released a new research study titled “Plush Blankets Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a detailed analysis of the global plush blankets market demand, drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios. The market is expected to exhibit a growth rate (CAGR) of 6.1% during 2023-2028.
Plush blankets refer to bed coverings made from rich, soft, and warm fabrics. They are manufactured using various natural and synthetic fabrics, such as wool, polyester, acrylic, cotton, and fleece. These blankets are commonly available in a wide variety of colors and twin, twin XL, full, queen, and king-size variants. They are widely used as shawls, bedding, home décor, and fashion products. They are durable, soft, comfortable, lightweight, breathable, travel-friendly, and easy to wash. In addition to this, plush blankets improve the aesthetics of a space and provide warmth that helps maintain body temperature by evenly circulating the heat between the layers of plush fibers, thus easing anxiety and promoting better sleep.
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Plush Blankets Market Trends and Drivers:
The increasing consumer preference for luxurious and lustrous blankets is one of the key factors driving the market growth. Plush blankets are widely used due to their softness, luxurious appeal, natural elegance, and coziness that enhance aesthetics, increase comfort, and provide optimal protection from cold. In addition to this, the rising product demand in home décor applications, such as decorative pieces and furniture coverings owing to their texture and visual appeal, is acting as another growth-inducing factor. Furthermore, the widespread product utilization in the hospitality and tourism industry to offer customers a relaxed and rejuvenated sleeping experience is providing an impetus to the market growth. Apart from this, parents are increasingly buying plush blankets to keep infants warm during chilling winters due to their durability, soft feel, and skin-friendly nature, which is propelling the market growth. Additionally, the introduction of plush blankets manufactured using sustainable wool and organic cotton, owing to the increasing environmental concerns among consumers, is positively influencing the market growth. Moreover, the launch of innovative product variants with wide-ranging options of colors, designs, and patterns, such as toys, animals, cartoon characters, and flowers, is facilitating the market growth. Other factors, including aggressive promotional campaigns by manufacturers through advertisements and social media, rising expenditure capacities of consumers, easy product availability across e-commerce platforms, and the increasing demand for custom products, are anticipated to drive the market growth.
Competitive Landscape:
The competitive landscape of the plush blankets market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
American Blanket Company
Berkshire Blanket Home Co. (SUMEC Textile and Light Industry Co. Ltd.)
FleecePro
Plush Addict Ltd.
Robert Kaufman Co. Inc.
Shannon Fabrics Inc.
Sunbeam Products Inc. (Newell Brands Inc.)
The Company Store
The Home Depot Inc.
The Northwest Group LLC
Venus Group Inc.
Key Market Segmentation:
The report has segmented the global plush blankets market based on application, distribution channel and region.
Breakup by Application:
Residential
Commercial
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Breakup by Region:
North America
Asia-Pacific
Europe
Latin America
Middle East and Africa
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Key Highlights of the Report:
Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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