The latest report by IMARC Group, titled Eye Makeup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028, offers a comprehensive analysis of the industry, which comprises insights on the global eye makeup market growth. The global market size reached US$ 16.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.

Eye makeup enhances the appearance of the eyes by using various cosmetic items. These products come in different sizes and colors and contain fragrances, base fillers, preservatives, thickeners, and emulsifiers. Some popular eye makeup options include eyeliner, kohl, mascara, and eye shadow. Eye makeup products improve the aesthetic appeal and overall appearance of the user and their eyes. These products are widely available in numerous colors, ranging from subtle tones to bolder shades. The increasing customer demand for waterproof and mineral-based options has resulted in significant developments in the market. It offers numerous benefits, serving as a source of empowerment, assurance, and additional rewards, while also providing an enjoyable pastime. It is predominantly used by females and stage performers across various fields and holds significant importance in the fashion and cosmetic industries. At present, eye makeup is gaining immense traction across the globe due to its easy availability through online and offline retail channels.

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Eye Makeup Market Trends and Drivers:

The global eye makeup market is primarily driven by the rising desire among people to maintain an aesthetic appearance owing to inflating consumer disposable incomes and shifting lifestyle preferences. Moreover, there has been a surge in the popularity of cosmetics among men due to the growing influence of social media and the widespread availability of high-speed internet. In line with this, key players are introducing new eye makeup products such as brow gel exclusively for men and natural, organic, and halal-certified variants to cater to a wider customer base, which is positively influencing market growth. Additionally, the shifting consumer preferences toward natural and organic cosmetics owing to increasing awareness regarding the harmful effects of chemical-based cosmetics and rising concerns about the environment and human and animal health is propelling the market growth. Apart from this, manufacturers are conducting extensive research and development (R&D) activities to introduce cruelty-free product variants with long-lasting formulations, which in turn has catalyzed the market growth. Besides this, the surging financial independence of women has resulted in greater expenditure on personal care products. In addition, the rapid expansion of the corporate sector and formal employment has augmented the demand for cosmetics among female employees due to the growing awareness and emphasis on beauty. Furthermore, the ease of product availability, affordability, and user-friendliness have accelerated the adoption of eye makeup products. Along with this, key players are introducing user-friendly product formats for kohl, eyeliners, mascara, and eye shadows that come in smaller and more affordable packaging options, catering to the specific needs of consumers. Other factors, including rapid advancements in the e-commerce sector, increasing automation in production processes, and the growing popularity of premium eye makeup products, are also anticipated to drive the market further.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Eyebrow Gel
• Others

Breakup by Distribution Channel:

• Hypermarkets and Supermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Breakup by Pricing:

• Low to Medium Price
• Premium Price

Breakup by Source:

• Chemical
• Natural
• Organic
• Halal
• Other

Breakup by Region:

• North America (U.S. & Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Competitors Landscape with Key Players:

• Amway Corp
• Avon Products Inc.
• Chanel S.A.
• Colorbar Cosmetics Pvt. Ltd.
• Lakm Cosmetics (Hindustan Unilever)
• L'Oral S.A.
• LVMH
• Oriflame Cosmetics
• Revlon Inc.
• Shiseido Company
• Limited Este Lauder Inc.
• Procter & Gamble

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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