Are you ready to change your marketing strategy on social media?
Below are some of our top social media ideas for small businesses in 2023:
- Create a publishing schedule
- Launch a fun contest
- Organize a takeover
- Use trending hashtags in your posts
- Try out shoppable posts on Instagram
- Invest in social media advertisements
- Share custom content
1. Create a publishing schedule
Maintaining a consistent posting schedule is crucial to attracting new followers and maintaining existing ones. Making a publishing plan or calendar is also one of the greatest techniques to ensure that your entries are posted on time.
It is possible to plan out the days of the week and times of day that you wish to publish your content by using a publication schedule.
You may schedule your posts on a lot of social media networks ahead of time, saving you the trouble of constantly posting them by hand. Additionally, you may easily plan your postings by using social media platforms like Hootsuite.
2. Launch a fun contest
One of the most interesting social media post ideas for small businesses is to hold a fun contest on your page. People adore entering competitions that offer freebies or prizes.
Additionally, since participants can share your contest post with their friends, contests are a fantastic way to raise brand awareness.
You may, for instance, start a competition where users must like and share your post in order to be entered into a drawing for a random prize. In order to be featured on your page or to be entered into a giveaway, you could also ask users to submit their own pictures and videos of themselves using your products.
3. Organize a takeover
With a takeover, another social media user can take control of your page—typically for a single day. You can anticipate that some of the audience of an influencer or other well-known social media user will visit your page to see what their favorite influencer is up to when they take over your profile. You can also invite other brands or members of your team to take over your social media accounts.
Because the influencer or user of your choice can add their own unique perspective to your posts for the day, a takeover is also an excellent way to mix in some new content and posts into your social media campaign.
4. Use trending hashtags in your posts
It’s likely that you’ve come across numerous hashtags on social media. However, did you know that you can make use of them to raise your profile on the platform? This is due to the fact that when you include a hashtag in one of your posts, it will show up in the feeds of both the hashtag and your followers.
Consequently, your post will show up in the feed whenever someone searches for a particular hashtag you’ve used. This implies that more people might find your company online.
To find out which hashtags are trending right now, you can usually check out the trending tab on the most widely used social media sites. Alternatively, you can try making your own hashtags and encouraging your users to use them in their own posts.
5. Try out shoppable posts on Instagram
Using Instagram to test shoppable posts is the next innovative social media strategy for small businesses that we recommend. You can use Instagram shopping to directly market your products in your posts by including attention-grabbing tags and descriptions.
Instagram shoppable photos are the ideal method to revitalise your social media marketing and allow customers to peruse and buy your products directly from your page. It’s essential to publish some shoppable posts on social media if you want to increase sales.
