How big is the Middle East & Africa Application to Person (A2P) Messaging market?
According to MarkNtel Advisors study, the Middle East & Africa Application to Person (A2P) Messaging market is projected to grow at a CAGR of around 4.2% during the forecast period, i.e., 2023-28.
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Key Trend: Elevated Adoption of A2P Services by Small & Medium Enterprises (SMEs)
The burgeoning adoption of numerous marketing strategies and services, including Application to People messaging services by a big pool of small and medium enterprises in the Middle East and African region to propagate their business and bring in new customers, is adding to the market value. Moreover, the requirement for instant and reliable communication among companies and especially between customers and SMEs to facilitate cost-effectiveness, broad reach, and easy integration with other applications is extending industrial amplification.
Furthermore, the extended adoption of A2P services for promoting businesses and handling customer relationship management (CRM), promotions, maintaining customer engagement, interaction, and other applications are positively impacting the industry.
Leading Companies in the Middle East & Africa Application to Person (A2P) Messaging market:
- Route Mobile
- Comviva Technologies FZ-LLC
- Tata Communications
- Orange
- China Mobile
- Global Message Services
- Infobip
- Syniverse
- Sinch
- Twilio
- Others
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Middle East & Africa Application to Person (A2P) Messaging Market Segmentation:
By Component
- Platform
- Services
By Application
- Authentication Services
- Promotional and Marketing Services
- Customer Relationship Management Services
- Pushed Content Services
- Interactive Messages
- Others
Among all the above, Customer Relationship Management Services (CRM) are projected to experience the fastest growth during the forecast period.
By Deployment
- On Premises
- Cloud
By Traffic
- Local
- Multi-country
By End Users
- Banking, Financial Services, and Insurance
- Retail and eCommerce
- Hyperlocal Businesses
- Healthcare
- Travel and Hospitality
- Others
Regional/ Countries Insight:
- UAE
- Saudi Arabia
- Qatar
- Oman
- Turkey
- Egypt
- South Africa
- Morocco
- Nigeria
- Rest of Middle East & Africa
Note: Should you require specific information beyond the current scope of the report, we are prepared to furnish it as part of our customization services.
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MarkNtel Advisors is a leading consulting, data analytics, and market research company that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.
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